Projects:

•  Visual Content on Social Media that Influences Purchasing Decision of Tourism Product Among Youth Tourist, Head / Project Leader, 2020-2021, P.RAMLEE RESEARCH CHAIR.
•  Flora as Identity: Visual Representation of Sarawak's Flora and Its Association to Cultural Identity in The Contemporary Artworks Produced by Sarawak’s Artists Society (SAS), 2020-2021, Co-Researcher, P.RAMLEE RESEARCH CHAIR.
•  Content Development of Sarawak Digital Tourism Portal and Application, Co-Researcher, 2018-2020, DIGITAL SARAWAK CoE.
•  Learner Absorbability of Information Based Real Time 3D Holograms in Conceptual Phase, Co-Researcher, 2017-2019, DPP Grant.

Best publications

•  Loh, Ngiik Hoon and Siti Shukhaila, Binti Shaharuddin (2019) “Accuracy Performance and Potentiality of Real-Time Avatar Lip Sync Animation in Different Languages”. International Journal of Recent Technology and Engineering (IJRTE), 7 (6S2). pp. 57-66. ISSN 2277-3878, (Best Paper Award).
• Loh, Ngiik Hoon and Shaharuddin, Siti Shukhaila (2019). “A Proposed Concept of Learning Based 3D Hologram to Enhance Attention Among Primary School Learner”. International Journal of Innovative Technology and Exploring Engineering (IJITEE)ISSN: 2278-3075, Volume-8 Issue-8. (Best Paper Award).
• Loh, Ngiik Hoon and Shaharuddin, Siti Shukhaila (2019). “Learning Effectiveness of 3D Hologram Animation on Primary School Learners”, Journal of Visual Art and Design, 11 (2). pp. 93-104. ISSN 2337-5795.
• Loh, Ngiik Hoon and Siti Shukhaila, Binti Shaharuddin (2019).” Corporate social responsibility (CSR) towards education: the application and possibility of 3d hologram to enhance cognitive skills of primary school learners”. International Journal of Business and Society (IJBS), Vol. 20 No. 3, 201.
• Loh, Ngiik Hoon, Khairul, Aidil Azlin Abd. Rahman, Wang, Yin Chai, (2015). “Framework development of real-time lip sync animation on viseme based human speech”. Jurnal Teknologi 75 (4), 43-48.
• Loh, Ngiik Hoon, Khairul, Aidil Azlin Abd. Rahman, Wang, Yin Chai, (2014). “Development of real-time lip sync animation framework based on viseme human speech”. Archives of Design Research 27 (4), 19-28.