Research Cluster 1: Creative Arts and Technology

Research Mentor: Prof Noria tugang
Cluster Leader: Dr Jong Sze Joon

Overview

Research Cluster 1: Creative Arts and Technology explores the dynamic intersection between artistic expression and technological innovation. Focusing on both theoretical and practice-based research, the cluster addresses key areas such as digital storytelling, generative art, immersive media (AR/VR), interactive design through digital means. Through art exhibitions, prototypes, publications, and partnerships with creative industries, the cluster contributes to innovation in animation, fine arts, film and creative content creations, while critically reflecting on the ethical, social, and cultural implications of technology in the arts.

Aim

To explore and advance the integration of digital technologies in the creative arts, fostering innovation, interdisciplinary collaboration, and cultural impact.

Objectives:

  1. To investigate how technologies such as AI, AR/VR, and interactive media transform creative practices.
  2. To support both theoretical and practice-based research in digital arts.
  • To encourage collaboration among artists, technologists and researchers to produce exhibitions, publications, and prototypes that engage researchers, public and industry audiences.

Cluster 1
Creative Arts& Technology

Active Grant Title/ Completed Projects

Duration/ Status of the grant

Cluster Leader:
Dr Jong Sze Joon 

Digitisation Cultural Conservation Framework Through Hybridised Motion Capture Real-time Animation for Dayak's Traditional Performance in Sarawak

01 October 2023 - 30 September 2025

Dr Hishamuddin b Siri 

 Meneroka Potensi Eko-Pelancongan di Pedalaman Sarawak melalui Representasi Visual Digital: Belanum 'The Floating House' di Bakun Reservoir Sarawak

  1 May 2025 -  30 April 2027

Dr Hakimi b Halim 

Developing a Conceptual Framework on Comparative Borneo Arts and Crafts Studies in Promoting Cultural Local Eco-Tourism in Sarawak-Kalimantan Borderlands

01 September 2022 - 31 August 2025

Natasha bt Rusdy Wong  

Flora as Identity: Visual Representation Of Sarawak's Flora And Its Association To Cultural Identity In The Contemporary Artworks Produced By Sarawak’s Artists Society (SAS).

 Completed

Doris Maying 

Application Of Visual Interactive As Extended Reality for Rural Tourism Liberation Through Augmented Reality Off-Line Device System

  Completed

Prof Madya Dr Wan Jamarul Imran b Wan Abdullah Thani 

The Engagement of Public Participation as a Co-Creator in Participatory Art Practices

  Completed

Dr Terry Lucas 

Deriving Educational Animation Design Model for Virtual Reality-based Learning

  Completed

Dr Abdul Riezal Dim  

Kasih Keringkam Script Development

  Completed

Anuar b Ayob 

Portraying Orang Ulu’s Culture in Belaga, Sarawak

Through Participatory Art (Interactive – Video Mapping – Sound Visualization)

  Completed

Ts. Aliffazraie b Jali 

Game-based Pedagogy to Foster Students' Learning in Film Studies

  Completed

Dr Mohamad Faizuan b Mat 

Evaluating the Effects of Co-Creation Art Project on Adolescents' Social Well-Being in a Local Community Setting in Sarawak

01 February 2025 - 31 January 2027

Pameran Sayembara Lukisan Karya Agung

11 November 2024 - 10 November 2026

Aslina bt Mohd Jainal   

  Assessing the Impact of Service Learning (SULAM) Projects on Student Learning Experience in the Faculty of Applied and Creative Arts

  Completed

Mohd Jefri b Samaroon  

  The potential of utilizing Visual Technologies as a research practice in zoological studies via Practice-led investigation: a Case study on Bat’s Behavior and Characteristic

    Completed

Auzani Zeda bt Mohamed Kassim 

Unveiling the Borneo RainForest Narratives of Bengoh Dam in Immersive Art Experience

01 July 2024 - 29 May 2026

Siti Shahida bt Kamel 

Representation of Indigenous Women in Malaysian Media: Analyzing Identity, Cultural Heritage, and Opportunities for Authentic Narratives in Print and Digital Platforms – A Case Study of the Kelabitic Ethnic Group in Bario and Ba'kelalan

01 February 2025 - 31 January 2027

Tang Hung Moi 

 NIL

NIL

Prof Dr Hasnizam Abd Wahid   

Pembangunan, Pelaksanaan dan Penilaian Program Muzik Secara Strategik

Completed

Syaryfah Fazidawaty bt Wan Busrah 

  Utilizing Hashtag to enchance Teaching and Learning Experiences among Art Students

Completed

Sylvester Wielding Jussem  

  Pendokumentasian Pasca Pandemik Budaya Benda oleh Masyarakat Orang Ulu di Belaga, Sarawak; Konsep Tradisional, Peralihan dan Kontemporari

Completed

Awangko Hamdan Awang Arshad  

  Innovation and Application of Augmented Reality Off-Line System in Rural Tourism Development.

Completed

Mohd Affendi b Azizan 

 Currently on study leave

NIL

Anissa Abdul Aziz  

 Currently on study leave

NIL

Mohd Zamhari b Abol Hassan  

 Currently on study leave

NIL