Research Cluster 1: Creative Arts and Technology
Research Mentor: Prof Noria tugang
Cluster Leader: Dr Jong Sze Joon
Overview
Research Cluster 1: Creative Arts and Technology explores the dynamic intersection between artistic expression and technological innovation. Focusing on both theoretical and practice-based research, the cluster addresses key areas such as digital storytelling, generative art, immersive media (AR/VR), interactive design through digital means. Through art exhibitions, prototypes, publications, and partnerships with creative industries, the cluster contributes to innovation in animation, fine arts, film and creative content creations, while critically reflecting on the ethical, social, and cultural implications of technology in the arts.
Aim
To explore and advance the integration of digital technologies in the creative arts, fostering innovation, interdisciplinary collaboration, and cultural impact.
Objectives:
- To investigate how technologies such as AI, AR/VR, and interactive media transform creative practices
- To support both theoretical and practice-based research in digital arts
- To encourage collaboration among artists, technologists and researchers to produce exhibitions, publications, and prototypes that engage researchers, public and industry audiences.
Cluster 1 Creative Arts& Technology | Area of Expertise/ Research Interest | Active Grant Title/ Completed Projects | Duration/ Status of the grant |
|---|---|---|---|
Motion Capture, 3D Animation, Real-time Performance Animation, Game Art and Design, Computer Animation and Digital Arts (Including Edutainment, Information Processing Services, Integrated and Expert System for Designing, Multimedia Content, Virtual Reality and Virtual Manufacturing), Computer Graphics and Animation, Edutainment (Including Merging Education), Education and Training Services, Digital Image Processing System, Traditional Performing Arts, Digital Cultural Heritage, SDG-Focused Research Initiatives | Digitisation Cultural Conservation Framework Through Hybridised Motion Capture Real-time Animation for Dayak's Traditional Performance in Sarawak | 01 October 2023 - 30 September 2025 | |
Dr. Hishamuddin bin Siri shishamuddin@unimas.my | Photography, Fine Arts Studies, Photography & Creative Imaging | Meneroka Potensi Eko-Pelancongan di Pedalaman Sarawak melalui Representasi Visual Digital: Belanum 'The Floating House' di Bakun Reservoir Sarawak | 1 May 2025 - 30 April 2027 |
Dr. Hakimi bin Halim hhakimi@unimas.my | Fine Arts Studies, Visual Comm. & New Media, Photography & Creative Imaging | Developing a Conceptual Framework on Comparative Borneo Arts and Crafts Studies in Promoting Cultural Local Eco-Tourism in Sarawak-Kalimantan Borderlands | 01 September 2022 - 31 August 2025 |
Natasha binti Rusdy Wong rwnatasha@unimas.my | Flora as Identity: Visual Representation of Sarawak's Flora and Its Association to Cultural Identity in The Contemporary Artworks Produced by Sarawak’s Artists Society (SAS). | Completed |
